AgritechMurcia leads the presence at Fruit Attraction with round tables and technical talks by the sector’s most innovative companies in agricultural technology.


The technological avant-garde of the Region of Murcia is on display at stands 7C20 and 7D20 in Hall 7.

AgritechMurcia will set the roadmap for technical analysis at Fruit Attraction with round tables of leading professionals from its business segment and practical technical talks that will address the latest challenges in the agricultural sector, The meeting point is Ifema Madrid, on 3 and 4 October. The cutting-edge technology of the Region of Murcia will be on display at stands 7C20 and 7D20 in Hall 7,
More than 20 ultra-innovative companies in agricultural technology will be explaining R&D&I trends and advanced production technology for agriculture at a global level. It is a time when Murcian producers fill the shelves of supermarkets all over Europe, as well as in more than 150 countries around the world.
The most innovative companies from Murcia will present the most recent advances in fertigation equipment, hydroponic crop sensing, greenhouses, biotechnology and the most efficient drip irrigation, among many other issues. In short, bio-innovation and state-of-the-art technology that place AgritechMurcia companies at the forefront of the various branches of agricultural activity in the 21st century.
Around ten round tables and presentations will address the challenges of sustainable agriculture from a global perspective. Competition is now global. In all international markets, AgritechMurcia companies dominate large sectors of world agriculture.

Analysis by leading international experts
The technical sessions at Fruit Attraction 2023 will begin with a Round Table on: International expansion processes, through the opening of commercial filials and production centres. The speakers will be: Luis Miguel Peregrin, CEO of RITEC; Javier Huete, CEO of J.HUETE GREENHOUSES; Jose F. Martínez Tornero, General Manager of NOVAGRIC; Juan Peñalver, President of MELONES EL ABUELO; Adrián Argiles, International Business Director of BANCO SANTANDER. The debate will be moderated by Sergio Montesinos, Head of Business Development AGRITECHMUR.

The first day of the exhibition will close with the “Fundamental keys to choose a good fertigation and advanced sensorisation equipment for hydroponic cultivation” by Luis Miguel Peregrin, CEO of RITEC; Donato García Pareja, General Manager of AADAA SUMINISTROS; and Alejandro Guardiola Sastre, PM of the ODINS Technical Office.

The conference on the 4th will be very intense. The first session will deal with “Greenhouses as a success in sustainable agriculture”. The technical debate will be in the hands of Jose F. Martínez Tornero, General Director of NOVAGRIC; Juan Pardo Martínez, Director of R+D+I NOVAGRIC and Jaqueline Looije, General Director O.P. of LOOIJE SL.

“Eficiency and cost savings. Real cases of underground drip irrigation”, will be debated by Adrián Nieto, Sales Engineer at AZUD; Daniel Sánchez, Project Manager at AGROCEREVAL and Jose Luis del Olmo, vine, almond, olive and pistachio grower.

The “Circular economy process in agricultural projects and the participation of renewable energies” will be discussed at the Round Table with the participation of Antonio Ramses Morales, CAF Executive; Antonio Campillo, JD Engineer of ANIA; Ramón Gómez, ESG Manager of SOLTEC and Emilio Cobos, CEO of OTK SOLUCIONES. Moderator: Sergio Montesinos, Business Development AGRITECHMUR.

Another technical part analyses the “Development of agricultural management strategies of the future: Bioinnovation”, with the participation of: Carlos Mirabet, CEO of AGROZYMES; Cristóbal Sánchez, CEO of MICROGAIA; Javier Lucas, CEO of LUCAS BIOTECH. Silvia Madruezo, Global Marketing Manager of SYMBORG.

An advanced analysis area will focus on “Energy saving through the use of micro-hydro turbines in irrigation communities”, under the direction of José Miguel Pérez, Agronomist Engineer of SALINAS Y PÉREZ; Claudio Pallarés, President of CR ALEDO.

Finally, they will analyse “Strawberry cultivation: from tradition to hydroponics and the technified greenhouse”: Javier Huete, CEO of J. HUETE GREENHOUSES, Antonio García, Export Manager of HYDROPONIC SYSTEMS and Antonio Marhuenda, CEO of INTA CROP TECHNOLOGY.

Fruit Attraction
On its 15th anniversary, Fruit Attraction will bring together more than 90,000 potential customers from 135 countries looking for the latest trends in the fruit and vegetable industry to make their business profitable.
AgritechMurcia is working to ensure the efficient supply and management of water, as a basis for converting agriculture into a sustainable economic and social boost for the farming communities with which it is committed.