Success in Murcia’s agricultural sector is no accident. Leading companies have managed to position themselves at the forefront thanks to the adoption of innovation, technology and a focus on sustainability. But what are the keys that allow them to continue to grow and stand out in such a competitive and changing sector?
Innovation: The Engine of Growth
Innovation is a fundamental pillar for agricultural companies in Murcia. It is not only about adopting the latest technologies, but also about anticipating the needs of the market and their customers. This allows companies not only to improve their processes, but also to offer solutions adapted to a global environment.
For example, Alberto Finch of J. Huete emphasized during a debate at Fruit Attraction 2024 that one of the keys to success is to be close to the customer, not only to sell, but also to offer technical advice. This proximity allows innovations to be introduced efficiently, ensuring that customers adopt new technological solutions and improve their productivity. The commitment to a semi-enclosed greenhouse is just one of the examples of how an innovation can make a difference in terms of efficiency and sustainability.
“Innovation is not just about technology, it’s about being close to the customer and giving them what they need before they know it.”
Technology and Sustainability: An Integrated Approach
Technology and sustainability go hand in hand in the agricultural sector in Murcia. Companies such as Novagric have committed to the implementation of fertigation systems and the development of nanobubble solutions to maximize the efficient use of natural resources. These innovations not only improve profitability, but also enable a more sustainable use of water and other essential resources.
The commitment to soilless cultivation, as in the case of the hydroponic systems developed by Riego y Tecnología, is another clear example of how technology can offer more sustainable and efficient solutions. This approach reduces soil diseases and allows more precise control over the nutrients applied to the plants.
Internationalization: Expanding the Success Model
Murcian agricultural companies have understood that local success can be replicated globally. Internationalization is one of the keys that has allowed many of them to expand their presence in international markets, adapting their model of success to the specific needs of each region.
Juan Pardo, from Novagric, shared how they have managed to replicate the Murcian agricultural model in different parts of the world. This model, based on high-tech turnkey solutions, has allowed the company to position itself in global projects. Through internationalization, Murcian companies not only export products, but also export knowledge, technology and successful models proven in Murcia.
Collaboration: The Key to Collective Success.
Another key aspect of the success of agricultural companies in Murcia is collaboration. Cooperation between companies in the sector, academia and research centers has enabled the development of more advanced solutions adapted to the real needs of the market. Francisco Martínez, from Econex, highlighted the importance of collaborating with the University of Murcia for the development of biological solutions for pest control. This collaborative approach has not only been key to the growth of his company, but has enabled the creation of innovative products that respond to specific market needs.
“Collaboration between companies and research centers is what allows us to make sustained progress and offer truly innovative solutions.”
Customer Focus: The Value of the Long-Term Relationship.
For agricultural companies in Murcia, the customer is not just a buyer, but a strategic partner. This mindset is key to building long-term relationships that generate continued success. Francisco Martínez mentioned that his company has turned its customers into its best salespeople thanks to a focus on personalized attention and attention to every detail during and after the sale.
After-sales service and technical support are essential to ensure that the innovations implemented on farms are truly effective and sustainable. This closeness to the customer is what ensures that they continue to trust the technological solutions offered by Murcian companies.
Sustainability: A Commitment to the Future
Commitment to sustainability is a common characteristic of successful agricultural companies in Murcia. They focus not only on production efficiency, but also on reducing the environmental impact of their operations. Beatriz Vázquez, from Lucas Biotech, explained that her company has focused on developing biotechnological products that regenerate soil and reduce agricultural waste. These types of solutions are not only more environmentally friendly, but also allow farmers to obtain higher yields with less impact.
Conclusion: Innovation as a Pillar of Success in Murcia
The success of Murcia’s agricultural companies is not the result of a single factor, but of the combination of innovation, technology, collaboration and internationalization. This integrated approach allows them not only to adapt to market demands, but also to anticipate the future needs of their customers.
The commitment to sustainable and technological solutions, together with customer proximity, has enabled Murcia’s agricultural companies to consolidate their position as leaders in the sector, both locally and globally.
